Music is…

Posted on November 20, 2008 
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Music is the exchanging of sheer emotion.

It can help you soar to the highest of highs or release the pain from the lowest of lows.

It’s always there for you. It relates to you. It connects with you.

It’s love is fully unconditional and will never leave you.

I’d be dead without music.

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Microsoft vs Apple Advertisements

Posted on November 18, 2008 
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The following two blog posts outline the really interesting battle taking place between Microsoft and Apple currently.

The Larger Truth Behind Apple’s New Commercial

Microsoft’s Ad Vs. Apple’s Three Move Set

Apple attack PC for not being ‘cool’. Microsoft respond by trying to say they are ‘cool’ in a similar manner to Apple’s original ad. Apple slam Microsoft for spending money on advertising rather than fixing their poor performing product ie. Vista!

What a clever marketing strategy from Apple.

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Gmail now has Voice and Video Chat!

Posted on November 15, 2008 
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This is a very cool additional feature in my book.

Is Google looking to take on Skype perhaps?

Dunno but now it makes Gmail an even more impressive communication tool.

Read more about Gmail’s voice and video chat

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Insightful thought for 12 Nov

Posted on November 12, 2008 
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“You’re either growing or dying.”

With everything that you do, no matter whether it is your band, a business, relationship, job, etc, if you’re not constantly learning new ways to improve or grow then you’re dying away.

It’s an illusion to think otherwise.

Learning does not end when you leave school, especially if you have aspirations of achieving better things in life.

The Dualities of Life…

Posted on November 11, 2008 
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You can’t have:

And it always seem that when you have too much of one thing, its opposite appears to balance things out.

I really wish at times it didn’t have to be this way but I have to accept that I didn’t write the rules on how life and the universe operates!

Zeitgeist movie: A thought provoking insight to the world

Posted on November 9, 2008 
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Do not watch Zeitgeist if you are not prepared to have your world views challenged.

Do not watch Zeitgeist if you wish to believe everything you see and read in mainstream media.

And most of all, do not watch Zeitgeist if you are happy allowing yourself to be controlled by others and wish to remain oblivious to this fact.

Zeitgeist is a documentary movie that works hard to pull back the curtains on how society is manipulated and controlled by a small certain few so that their own agenda can be pushed forward.

There are three chapters to this movie. The first chapter debates the concept of christian religion and its origins, the second looks at the controversy of 911 and the final chapter explains about the federal and world banks and their control over countries and their economies.

You can freely watch Zeitgeist at www.zeitgeistmovie.com

Twitter Roadmap For Musicians

Posted on November 6, 2008 
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I had a couple of previous posts introducing you to Twitter and why you should use it.

Ariel Hyatt at Cyber PR has a Musicians Twitter Roadmap blogpost which should help give you some direction as to how artists can effectively start using Twitter.

For the record, you can start following myself at http://twitter.com/chrisyong.

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Musician’s Guide To The New Look Facebook

Posted on November 3, 2008 
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I came across a very handy guide for musicians about the new look facebook from Ariel Hyatt at Cyber PR the other day.

Facebook initially didn’t have artist pages when it first started but now they do and you can add apps to them also.

Ariel’s blog post highlights how to quickly set up your own Facebook artist page as well as some of the more useful apps you can add to it.

Check it out: The New Facebook – A Musicians Guide

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Book Review: Music Success In Nine Weeks by Ariel Hyatt

Posted on October 31, 2008 
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I found this ‘Music Success In Nine Weeks‘ to be quite an informative and valuable read.

The author Ariel Hyatt runs her own business Cyber PR that specialises in providing online PR services for independent artists so she knows a thing or two about promoting an artist online.

Each ‘week’ in this book really is an aspect that you should look into and incorporate as part of your overall online promotion and marketing strategy as an artist.

The first week is about getting you to think why you are an artist and about setting tangible goals for you to always aim for and hit.

The second week gets you to think about and craft your elevator pitch for your music. This was one of the most insightful sections of the book for me as most musicians always struggle to convincingly answer the question “So what does your music sound like?”

You need to be able to concisely describe what you do to someone who may never have heard you before, make it sound compelling and pique interest.

Week three is about optimising your website so it is actually useful and not just a pointless use of webspace ie. capturing the details of visitors

In week four, Ariel explains four web 2.0 resources that finds invaluable for cyber promotion.

Week five is about how to effectively use your mailing list that you should be building and encourages the use of a regular newsletter rather than random email every once in a while.

In Week six, we learn of some effective methods to help build your mailing list.

Week seven is about other creative ways you can get people onto mailing list through some offline methods.

Now week eight was a very informative section for myself too. Most of the time, we think the only things we can sell are cds and tickets to live shows to our fans. This section is about expanding the products you can potentially sell to boost your income as an artist, where you provide various products and services of higher increasing value to your fans.

Last but not least, week nine contains some valuable tips on traditional PR, how to create a good press kit and how to format a proper press release. Ariel also provides tips on how to be your own publicist.

There is a lot of useful content in this book targeted towards the musician who wishes to take control of their promotional activities specialising in online methods.

Yet another useful resource for the artist that wishes to take control of their own music career and not have to rely on a record label to pick them up and do everything for them!

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Watch The Opus trailer

Posted on October 28, 2008 
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The Opus is not another movie about the law of attraction but rather a thought provoking look into how a person can and should look into achieving their true potential.

Here’s the video trailer of The Opus which I watched and quite enjoyed a few days ago.

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