A really valuable tip I picked from the music marketing workshop I attended the other week was the need to have a press kit available 24/7.
You should have both an online and offline version available for press, promoters, booking agents, etc.
The press kit would include things like:

Band bio
Press photos
Music samples
EPK or video bio

By having both [...]

A marketing funnel is a systematic process which people go through in order for you to establish who is seriously into what you or your band does.
The marketing funnel looks like this:
Suspect -> Prospect -> Customer -> Life Long Customer
The Suspect (Unknown interest)
With a marketing funnel, everyone is a suspect until they raise their hand [...]

It can be real time consuming uploading a video to multiple sites usually.
TubeMogul takes the hassle out of it where you upload a video once and then they distribute it to multiple sites for you!
You need to sign up for an account with TubeMogul and then each other video site service you wish to use [...]

Check out this article from the NZ Herald newspaper where Ludacris’ manager used Youtube to create buzz for an upcoming CD release.
He even comments how Youtube is now a viable marketing tool!
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Since Youtube is the third most visited site in the world according to Alexa, it makes sense that you get a presence for your band on there asap!
Aside from music videos, you can use Youtube for video messages to your fans, posting live performance clips, showcasing any news articles or interviews you may do or [...]

My band has just recently come off a New Zealand tour supporting Disturbed, P.O.D. and Alter Bridge, you can read more about it on the Redline blog.
It reinforced the idea that you need to build up a good team around your band as every successful band has a great team supporting them, you can’t do [...]

Blogs have really exploded in the last few years and are a perfect solution for anyone wishing to have a web presence without the hassle and cost of a traditional website.
You can set up a custom blog on your own web host like I have done with this blog, it will require some technical experience [...]

If you’d thought you needed to get a web designer or learn how to use some tricky web page application like Dreamweaver or Frontpage, think again!
With simple drag and drop functionality, you can have a website up in a short time with very professional results.
Sign up for a free account and then start building at [...]

The first and most important suggestion I can give to help you promote your band online is to collect names and email addresses of anyone remotely interested in your band, both from online and off line sources.
I’m not talking about collecting random email addresses either and spamming them!
Build up your mailing list
What you want to [...]

A few years ago, I stumbled upon this open source browser called Firefox by Mozilla. It had a small faithfull following and claimed to be much more secure in its browsing ability over Internet Explorer.
As time went on, I kept reading from various sources about the security vunerabilities of IE. I decided to make the [...]