About

Web background

Back before Google!
I first started using the internet back in the late 90s before Google existed, which seems hard to believe today.

2010 – ITIL Foundation certificate in IT Service Management

2010 – Expert Rating certification in Search Engine Optimisation

2006 – Internet Marketing
Somewhere around 2006 I discovered affiliate marketing. From there I became more familiar with all sorts of aspects of internet marketing like search engine optimisation, search engine marketing, social media, direct response copywriting and email marketing.

2003 – Social Media
A friend introduced me to Myspace before it became the largest social networking site in the world a couple of years later. Understanding how to promote your band through Myspace and social networking became the miracle online saviour independent artists needed.

1997 – HTML and Websites
Somewhere in the late 90s I learnt how to make websites with HTML because my band at the time needed one and we weren’t going to pay a web designer a hefty amount to create one.

Music background

I’ve had some pretty cool experiences thanks to my musical interests. Highlights include performing in front of 40,000 people in a double platinum selling band, hosting a music television show and doing the occasional radio DJ stint.

Trapped Inside by Redline on iTunes

Trapped Inside by Redline

The Buddhafinger by Tadpole on iTunes

The Buddhafinger by Tadpole

2003 – current: Redline

Formed the rock band Redline and co-produced our self-funded 2007 record. Highlights include a national NZ stadium tour with American rock groups Disturbed, P.O.D. and Alter Bridge in 2008 and several London shows in 2009.

Redline music video

.

2005 – 2008: Alt TV and Rockzilla

Hosted an hour long music show on Alt TV called Rockzilla. I basically ran the entire the show and did everything including producing it, running the website, organising sponsorships and programming the schedule.

During this period I also occasionally filled in as a DJ on Kiwi FM.

Rockzilla interview

.

1999 – 2003: Tadpole

Performed in a rock group called Tadpole. Wrote a double platinum selling album, performed at several Big Day Out festivals, toured all over NZ and got flown to East Timor in a Hercules to perform for the Kiwi troops based there.

Tadpole music video – me as a cartoon!