Book Review: Music Success In Nine Weeks by Ariel Hyatt

Posted on October 31, 2008 
Filed Under Musician & Band

I found this ‘Music Success In Nine Weeks‘ to be quite an informative and valuable read.

The author Ariel Hyatt runs her own business Cyber PR that specialises in providing online PR services for independent artists so she knows a thing or two about promoting an artist online.

Each ‘week’ in this book really is an aspect that you should look into and incorporate as part of your overall online promotion and marketing strategy as an artist.

The first week is about getting you to think why you are an artist and about setting tangible goals for you to always aim for and hit.

The second week gets you to think about and craft your elevator pitch for your music. This was one of the most insightful sections of the book for me as most musicians always struggle to convincingly answer the question “So what does your music sound like?”

You need to be able to concisely describe what you do to someone who may never have heard you before, make it sound compelling and pique interest.

Week three is about optimising your website so it is actually useful and not just a pointless use of webspace ie. capturing the details of visitors

In week four, Ariel explains four web 2.0 resources that finds invaluable for cyber promotion.

Week five is about how to effectively use your mailing list that you should be building and encourages the use of a regular newsletter rather than random email every once in a while.

In Week six, we learn of some effective methods to help build your mailing list.

Week seven is about other creative ways you can get people onto mailing list through some offline methods.

Now week eight was a very informative section for myself too. Most of the time, we think the only things we can sell are cds and tickets to live shows to our fans. This section is about expanding the products you can potentially sell to boost your income as an artist, where you provide various products and services of higher increasing value to your fans.

Last but not least, week nine contains some valuable tips on traditional PR, how to create a good press kit and how to format a proper press release. Ariel also provides tips on how to be your own publicist.

There is a lot of useful content in this book targeted towards the musician who wishes to take control of their promotional activities specialising in online methods.

Yet another useful resource for the artist that wishes to take control of their own music career and not have to rely on a record label to pick them up and do everything for them!

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