A little while back, someone suggested I check out a Ted talk by Simon Sinek where he discusses the concept of the Golden Circle and why the ‘why’ is so important.
Since then, I always look to understand the ‘why’ in a situation. It’s the emotional driver, the cause you are fighting for, the almighty reason that is greater than the sum of things that you do.]
Knowing the ‘why’ clarifies the purpose, the reason a thing should be and existing. Great leaders throughout history have known this because a mighty ‘why’ is inspirational.