Sep

Have You Sorted Out Your Band Press Kit?

Chris

Music

band promotion, music marketing, press kit, promote your band, promotion tips

A really valuable tip I picked from the music marketing workshop I attended the other week was the need to have a press kit available 24/7.

You should have both an online and offline version available for press, promoters, booking agents, etc.

The press kit would include things like:

Band bio
Press photos
Music samples
EPK or video bio

By having both an online and offline version, if you don’t happen to have any physical press kits on hand for whatever reason to give to someone, you can direct them to your website where they can get all the necessary information they require.

Your website is available 24/7 so put it to work!

Keep your bio concise
Also try and keep all your information current and concise, a bio that’s 10 pages won’t get read. Trim the fluff and just present the most compelling facts you can.

Image thumbnails
When you upload hi-res press pictures, make sure you create thumbnail images for people to preview.

EPK (Electronic Press Kit)
It’s worth the little effort needed to create a 2 or 3 minute video where you can present what the band is all about.

Anything that can help make life easier for the person seeking information on you is a plus and a video can present a bit of personality that won’t come across on a written bio.

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