Nov

Microsoft vs Apple Advertisements

Chris

General

apple, branding, microsoft

The following two blog posts outline the really interesting battle taking place between Microsoft and Apple currently.

The Larger Truth Behind Apple’s New Commercial

Microsoft’s Ad Vs. Apple’s Three Move Set

Apple attack PC for not being ‘cool’. Microsoft respond by trying to say they are ‘cool’ in a similar manner to Apple’s original ad. Apple slam Microsoft for spending money on advertising rather than fixing their poor performing product ie. Vista!

What a clever marketing strategy from Apple.

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