There is a new rock super group on the horizon made up of drummer Dave Grohl (Foo Fighters, Nirvana), vocalist and guitarist Josh Homme (Queens of the Stone Age & other bands) and bassist and keyboardist John Paul Jones (Led Zeppelin).
They are calling themselves Them Crooked Vultures and have started creating a bit of stir [...]
I found this ‘Music Success In Nine Weeks‘ to be quite an informative and valuable read.
The author Ariel Hyatt runs her own business Cyber PR that specialises in providing online PR services for independent artists so she knows a thing or two about promoting an artist online.
Each ‘week’ in this book really is an aspect [...]
Twitter is one of those newer web 2.0 things that a lot of people don’t know about or unsure of as compared to say something like Myspace or Facebook.
I’ve also heard from other people that Twitter should definitely be looked into as another useful promotional tool.
I came across this really interesting blogpost the other day [...]
You should always be building a mail list of people interested in your music.
In Using Google as a Marketing Tool, Bob Baker shares a couple of ideas how you can use Google’s services to help promote your band and they’re totally free!
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A really valuable tip I picked from the music marketing workshop I attended the other week was the need to have a press kit available 24/7.
You should have both an online and offline version available for press, promoters, booking agents, etc.
The press kit would include things like:
Band bio
Press photos
Music samples
EPK or video bio
By having both [...]
A marketing funnel is a systematic process which people go through in order for you to establish who is seriously into what you or your band does.
The marketing funnel looks like this:
Suspect -> Prospect -> Customer -> Life Long Customer
The Suspect (Unknown interest)
With a marketing funnel, everyone is a suspect until they raise their hand [...]
Since Youtube is the third most visited site in the world according to Alexa, it makes sense that you get a presence for your band on there asap!
Aside from music videos, you can use Youtube for video messages to your fans, posting live performance clips, showcasing any news articles or interviews you may do or [...]
My band has just recently come off a New Zealand tour supporting Disturbed, P.O.D. and Alter Bridge, you can read more about it on the Redline blog.
It reinforced the idea that you need to build up a good team around your band as every successful band has a great team supporting them, you can’t do [...]
The first and most important suggestion I can give to help you promote your band online is to collect names and email addresses of anyone remotely interested in your band, both from online and off line sources.
I’m not talking about collecting random email addresses either and spamming them!
Build up your mailing list
What you want to [...]
Here is a huge list of resources that can help you expand your reach on the internet and reach world domination!
You get links to help with the following:
Where To Sell Your Music
Where To Get a Band Review or Interview
Where To Break News – Do a Press Release
Join Forums & Post
Where To Create a Blog + [...]