Book Review: Music Success In Nine Weeks by Ariel Hyatt

Chris    Music     ariel hyatt, band promotion, Book Review, cyber pr, music marketing

I found this ‘Music Success In Nine Weeks‘ to be quite an informative and valuable read.

The author Ariel Hyatt runs her own business Cyber PR that specialises in providing online PR services for independent artists so she knows a thing or two about promoting an artist online.

Each ‘week’ in this book really is an aspect that you should look into and incorporate as part of your overall online promotion and marketing strategy as an artist.

The first week is about getting you to think why you are an artist and about setting tangible goals for you to always aim for and hit.

The second week gets you to think about and craft your elevator pitch for your music. This was one of the most insightful sections of the book for me as most musicians always struggle to convincingly answer the question “So what does your music sound like?”

You need to be able to concisely describe what you do to someone who may never have heard you before, make it sound compelling and pique interest.

Week three is about optimising your website so it is actually useful and not just a pointless use of webspace ie. capturing the details of visitors

In week four, Ariel explains four web 2.0 resources that finds invaluable for cyber promotion.

Week five is about how to effectively use your mailing list that you should be building and encourages the use of a regular newsletter rather than random email every once in a while.

In Week six, we learn of some effective methods to help build your mailing list.

Week seven is about other creative ways you can get people onto mailing list through some offline methods.

Now week eight was a very informative section for myself too. Most of the time, we think the only things we can sell are cds and tickets to live shows to our fans. This section is about expanding the products you can potentially sell to boost your income as an artist, where you provide various products and services of higher increasing value to your fans.

Last but not least, week nine contains some valuable tips on traditional PR, how to create a good press kit and how to format a proper press release. Ariel also provides tips on how to be your own publicist.

There is a lot of useful content in this book targeted towards the musician who wishes to take control of their promotional activities specialising in online methods.

Yet another useful resource for the artist that wishes to take control of their own music career and not have to rely on a record label to pick them up and do everything for them!

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FREE Book Offer: Make Real Money On The Internet by Stephen Pierce

Book Review: Make Real Money on the Internet by Stephen Pierce

Chris    Book Review     Book Review, Internet Marketing, make real money on the internet, online business, stephen pierce

“Make Real Money On The Internet” by Stephen Pierce is a straight forward, helpful and informative 133 page read for anyone who is interested in learning how to use the internet to earn an income.

Its focus is to give you the bigger picture knowledge needed to establish an online business in any area of interest.

He reveals his seven critical steps that cover the following areas:

1. How to perform market research
2. What types of products can be sold online
3. Why Stephen recommends information products
4. Lead generation tips
5. Traffic generation methods from free to paid methods
6. Steps to automate everything and
7. How to utilise bonus offer for maximum effect.

Stephen has written this book in a very conversational and easy to read manner, so that even if you have no experience in running a business, you’ll still be able to follow along with the principles he outlines.

It’s definitely NOT one of those business books full of technical and confusing jargon.

It’s interesting to find out from his introduction that Stephen came from a background of being homeless at one point, with no formal education, and that he applied his seven critical steps to help him and his family build several multi-million dollar businesses today.

The book has plenty of useful ‘how to’ information titbits and Stephen shares plenty of personal experiences to tie them together.

His micro-niche concept is a useful tip that can help you focus your market research or potential product creation efforts. He also shares with you key search terms you can use in search engines to uncover markets where a problem exists that you could create a product to solve and profit from.

Stephen stresses that above anything else, the ability to generate traffic is absolutely critical to making real money on the internet. He provides suggestions on generating lots of free traffic through Myspace, Youtube and blogs. Some of the other traffic strategies he touches on are e-zine and banner advertising, the use of articles and affiliates to drive traffic.

The only negative thing I have to say about this book is that after reading certain sections, you wish Stephen could have gone into deeper detail on the various steps that he discusses.

Aside from that, “Make Real Money On The Internet” is an informative and concise read, outlining the proven system Stephen Pierce uses to make money from the internet in seven straight forward and easy to follow steps.

Claim your FREE copy of “Make Real Money On The Internet” by Stephen Pierce while stocks last.

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