Twitter Roadmap For Musicians
Chris 
I had a couple of previous posts introducing you to Twitter and why you should use it.
Ariel Hyatt at Cyber PR has a Musicians Twitter Roadmap blogpost which should help give you some direction as to how artists can effectively start using Twitter.
For the record, you can start following myself at http://twitter.com/chrisyong.
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Book Review: Music Success In Nine Weeks by Ariel Hyatt
I found this ‘Music Success In Nine Weeks‘ to be quite an informative and valuable read.
The author Ariel Hyatt runs her own business Cyber PR that specialises in providing online PR services for independent artists so she knows a thing or two about promoting an artist online.
Each ‘week’ in this book really is an aspect that you should look into and incorporate as part of your overall online promotion and marketing strategy as an artist.
The first week is about getting you to think why you are an artist and about setting tangible goals for you to always aim for and hit.
The second week gets you to think about and craft your elevator pitch for your music. This was one of the most insightful sections of the book for me as most musicians always struggle to convincingly answer the question “So what does your music sound like?”
You need to be able to concisely describe what you do to someone who may never have heard you before, make it sound compelling and pique interest.
Week three is about optimising your website so it is actually useful and not just a pointless use of webspace ie. capturing the details of visitors
In week four, Ariel explains four web 2.0 resources that finds invaluable for cyber promotion.
Week five is about how to effectively use your mailing list that you should be building and encourages the use of a regular newsletter rather than random email every once in a while.
In Week six, we learn of some effective methods to help build your mailing list.
Week seven is about other creative ways you can get people onto mailing list through some offline methods.
Now week eight was a very informative section for myself too. Most of the time, we think the only things we can sell are cds and tickets to live shows to our fans. This section is about expanding the products you can potentially sell to boost your income as an artist, where you provide various products and services of higher increasing value to your fans.
Last but not least, week nine contains some valuable tips on traditional PR, how to create a good press kit and how to format a proper press release. Ariel also provides tips on how to be your own publicist.
There is a lot of useful content in this book targeted towards the musician who wishes to take control of their promotional activities specialising in online methods.
Yet another useful resource for the artist that wishes to take control of their own music career and not have to rely on a record label to pick them up and do everything for them!
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How to Make a Living as a Full-Time Indie Musician cont.
Carrying on from my last post, I found this great post on the Ariel Publicity blog where successful indie artist John Taglieri’s philosophy on being an indie musician was summarised.
Read more about ‘How to Make a Living as a Full-Time Indie Musician’ at Ariel Publicity (The Original Cyber PR Blog).
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How to Make a Living as a Full-Time Indie Musician
I’ve been listening a lot recently to this audio download titled “How to Make a Living as a Full-Time Indie Musician”.
Music marketing author Bob Baker interviewed indie successful artist John Taglieri and picked his brains on how John took control of his indie music career, what steps he took and how he has been able to give up the day job to focus on music full-time.
There are were many similarities discussed which parallel building a good business, things like
- Determining your vision as an artist
- Setting regular goals to achieve
- Figuring out what success means to you
- Working on the baby steps every day to push you forward
They discuss the pro’s and con’s of the indie music path versus the major music path. John describes a major label record deal as a bad car loan and he explains why.
They discuss plenty more insightful topics including using Myspace, publicity and building a fan base.
You can learn more about it on Bob Baker’s website.
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Discover More About Music, Websites & Marketing
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Music Marketing Your Band Using Google
You should always be building a mail list of people interested in your music.
In Using Google as a Marketing Tool, Bob Baker shares a couple of ideas how you can use Google’s services to help promote your band and they’re totally free!
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FREE Book Offer: Make Real Money On The Internet by Stephen Pierce
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