I had a couple of previous posts introducing you to Twitter and why you should use it.
Ariel Hyatt at Cyber PR has a Musicians Twitter Roadmap blogpost which should help give you some direction as to how artists can effectively start using Twitter.
For the record, you can start following myself at http://twitter.com/chrisyong.
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I found this ‘Music Success In Nine Weeks‘ to be quite an informative and valuable read.
The author Ariel Hyatt runs her own business Cyber PR that specialises in providing online PR services for independent artists so she knows a thing or two about promoting an artist online.
Each ‘week’ in this book really is an aspect [...]
Carrying on from my last post, I found this great post on the Ariel Publicity blog where successful indie artist John Taglieri’s philosophy on being an indie musician was summarised.
Read more about ‘How to Make a Living as a Full-Time Indie Musician’ at Ariel Publicity (The Original Cyber PR Blog).
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I’ve been listening a lot recently to this audio download titled “How to Make a Living as a Full-Time Indie Musician”.
Music marketing author Bob Baker interviewed indie successful artist John Taglieri and picked his brains on how John took control of his indie music career, what steps he took and how he has been able [...]
You should always be building a mail list of people interested in your music.
In Using Google as a Marketing Tool, Bob Baker shares a couple of ideas how you can use Google’s services to help promote your band and they’re totally free!
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FREE Book Offer: Make Real Money On The [...]
A really valuable tip I picked from the music marketing workshop I attended the other week was the need to have a press kit available 24/7.
You should have both an online and offline version available for press, promoters, booking agents, etc.
The press kit would include things like:
Band bio
Press photos
Music samples
EPK or video bio
By having both [...]
A marketing funnel is a systematic process which people go through in order for you to establish who is seriously into what you or your band does.
The marketing funnel looks like this:
Suspect -> Prospect -> Customer -> Life Long Customer
The Suspect (Unknown interest)
With a marketing funnel, everyone is a suspect until they raise their hand [...]
Check out this article from the NZ Herald newspaper where Ludacris’ manager used Youtube to create buzz for an upcoming CD release.
He even comments how Youtube is now a viable marketing tool!
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FREE Book Offer: Make Real Money On The Internet by Stephen Pierce
The first and most important suggestion I can give to help you promote your band online is to collect names and email addresses of anyone remotely interested in your band, both from online and off line sources.
I’m not talking about collecting random email addresses either and spamming them!
Build up your mailing list
What you want to [...]
Here is a huge list of resources that can help you expand your reach on the internet and reach world domination!
You get links to help with the following:
Where To Sell Your Music
Where To Get a Band Review or Interview
Where To Break News – Do a Press Release
Join Forums & Post
Where To Create a Blog + [...]