Tag Archive

Twitter Roadmap For Musicians

Published on November 6, 2008 By Chris

I had a couple of previous posts introducing you to Twitter and why you should use it.
Ariel Hyatt at Cyber PR has a Musicians Twitter Roadmap blogpost which should help give you some direction as to how artists can effectively start using Twitter.
For the record, you can start following myself at http://twitter.com/chrisyong.

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Book Review: Music Success In Nine Weeks by Ariel Hyatt

Published on October 31, 2008 By Chris

I found this ‘Music Success In Nine Weeks‘ to be quite an informative and valuable read.
The author Ariel Hyatt runs her own business Cyber PR that specialises in providing online PR services for independent artists so she knows a thing or two about promoting an artist online.
Each ‘week’ in this book really is an aspect [...]

How to Make a Living as a Full-Time Indie Musician cont.

Published on October 8, 2008 By Chris

Carrying on from my last post, I found this great post on the Ariel Publicity blog where successful indie artist John Taglieri’s philosophy on being an indie musician was summarised.
Read more about ‘How to Make a Living as a Full-Time Indie Musician’ at Ariel Publicity (The Original Cyber PR Blog).

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How to Make a Living as a Full-Time Indie Musician

Published on October 5, 2008 By Chris

I’ve been listening a lot recently to this audio download titled “How to Make a Living as a Full-Time Indie Musician”.
Music marketing author Bob Baker interviewed indie successful artist John Taglieri and picked his brains on how John took control of his indie music career, what steps he took and how he has been able [...]

Music Marketing Your Band Using Google

Published on October 1, 2008 By Chris

You should always be building a mail list of people interested in your music.
In Using Google as a Marketing Tool, Bob Baker shares a couple of ideas how you can use Google’s services to help promote your band and they’re totally free!

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Have You Sorted Out Your Band Press Kit?

Published on September 29, 2008 By Chris

A really valuable tip I picked from the music marketing workshop I attended the other week was the need to have a press kit available 24/7.
You should have both an online and offline version available for press, promoters, booking agents, etc.
The press kit would include things like:

Band bio
Press photos
Music samples
EPK or video bio

By having both [...]

Do You Have A Music Marketing Funnel?

Published on September 27, 2008 By Chris

A marketing funnel is a systematic process which people go through in order for you to establish who is seriously into what you or your band does.
The marketing funnel looks like this:
Suspect -> Prospect -> Customer -> Life Long Customer
The Suspect (Unknown interest)
With a marketing funnel, everyone is a suspect until they raise their hand [...]

No video, no problem for artists on YouTube!

Published on September 24, 2008 By Chris

Check out this article from the NZ Herald newspaper where Ludacris’ manager used Youtube to create buzz for an upcoming CD release.
He even comments how Youtube is now a viable marketing tool!

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Band Promotion Tip – Always Build Up A Mailing List

Published on September 15, 2008 By Chris

The first and most important suggestion I can give to help you promote your band online is to collect names and email addresses of anyone remotely interested in your band, both from online and off line sources.
I’m not talking about collecting random email addresses either and spamming them!
Build up your mailing list
What you want to [...]

101 Resources For Band Promotion And Music Marketing

Published on September 9, 2008 By Chris

Here is a huge list of resources that can help you expand your reach on the internet and reach world domination!
You get links to help with the following:

Where To Sell Your Music
Where To Get a Band Review or Interview
Where To Break News – Do a Press Release
Join Forums & Post
Where To Create a Blog + [...]