A Simple Technique To Boost CD Sales

Chris    Music     how to, music marketing, promotion tips

Check out this simple pricing strategy that could boost your physical cds thanks to Million Media.

Essentially what you do is combine your digital sales with physical sales to increase the value to your customer.

The best part is it actually costs next to nothing to incorporate!

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Discover More About Music, Websites & Marketing
FREE Book Offer: Make Real Money On The Internet by Stephen Pierce

How A Classical Pianist Is Using Social Media To Gain More Fans

Chris    Music     music marketing, myspace, social networking, web 2.0

There is a great interview at InnerRhythm.org on how a concert pianist is using social media tools like Myspace, Youtube, Flickr, Twitter and blogging to stay in touch with her fans while continuing to gain new ones.

You can read Grace Nikae’s exclusive interview at InnerRhythm.org.

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Discover More About Music, Websites & Marketing
FREE Book Offer: Make Real Money On The Internet by Stephen Pierce

How To Promote Your Band On Myspace

Chris    Music     band promotion, how to, music marketing, myspace, promote your band, social networking, web 2.0

I came across this great post from Eric Herbert over at evolver.com about how to promote your band on Myspace.

Though he talks about Myspace in his post, the same principles apply to any other social network like Facebook, Bebo, etc.

Use them as a tool to promote your music and build up your own mailing list on your own site.

If these sites were to one day disappear, all that hard work you did getting people to know about you and your music would go down the toilet!

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Discover More About Music, Websites & Marketing
FREE Book Offer: Make Real Money On The Internet by Stephen Pierce

Are You Treating Your Band Like A Business?

Chris    Music     band promotion, music marketing, promote your band

I know this is probably a thought which scares most musicians and in an ideal world, a musician could be left to be just that, a musician!

However, nowadays you need to get on with doing things yourself if anything is ever to happen.

I believe if you understand the business elements of running a band, you’ll certainly look at everything in a much different and hopefully more insightful light.

Let’s examine the following as we compare some business elements as they relate to a band:

• Product Research and Development: Songwriting
• Product Creation: Recording/CD pressing
  
• Product Offered for Sale: CDs, mp3s, etc
• Product Showcase/Demonstration: Live performance, touring
  
• Product Advertising: Various airplay

Let’s not forget about running the business/band:

• Management
• Bookings
• Promotion and PR
• Branding
• Various Marketing

Most small businesses fail because they don’t know how to market and promote themselves, do you see a pattern forming here with bands too?

“But Chris, I’m a musician, not a business person!” I hear you say.

My point here is that you don’t need to be a business person, but I’m sure if start to understand some business concepts, it could really benefit the way you promote your band.

Over my next few posts, I’m going to share some ideas which I’ve learnt from online marketing which I think can help any band or musician utilise the internet to better promote themselves.

I welcome your feedback and comments so please subscribe to this blog to receive post updates when they occur.

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Discover More About Music, Websites & Marketing
FREE Book Offer: Make Real Money On The Internet by Stephen Pierce

Music Marketing and Promotion Workshop – 17 Sept

Chris    Music     band promotion, music marketing, workshop

If you’re interested in improving your music promotion skills, there is a FREE full day workshop happening soon that’s fully funded by NZ Trade and Enterprise.

When: 17 Sept 2008, 9am – 4:30pm
Where: Waitakere Enterprise, 4 Henderson Valley Road, Henderson, Auckland

Check out the Music Marketing and Promotion Workshop brochure for more details and how to register.