Carrying on from my last post, I found this great post on the Ariel Publicity blog where successful indie artist John Taglieri’s philosophy on being an indie musician was summarised.
Read more about ‘How to Make a Living as a Full-Time Indie Musician’ at Ariel Publicity (The Original Cyber PR Blog).
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I’ve been listening a lot recently to this audio download titled “How to Make a Living as a Full-Time Indie Musician”.
Music marketing author Bob Baker interviewed indie successful artist John Taglieri and picked his brains on how John took control of his indie music career, what steps he took and how he has been able [...]
A really valuable tip I picked from the music marketing workshop I attended the other week was the need to have a press kit available 24/7.
You should have both an online and offline version available for press, promoters, booking agents, etc.
The press kit would include things like:
Band bio
Press photos
Music samples
EPK or video bio
By having both [...]
A marketing funnel is a systematic process which people go through in order for you to establish who is seriously into what you or your band does.
The marketing funnel looks like this:
Suspect -> Prospect -> Customer -> Life Long Customer
The Suspect (Unknown interest)
With a marketing funnel, everyone is a suspect until they raise their hand [...]
It can be real time consuming uploading a video to multiple sites usually.
TubeMogul takes the hassle out of it where you upload a video once and then they distribute it to multiple sites for you!
You need to sign up for an account with TubeMogul and then each other video site service you wish to use [...]
Since Youtube is the third most visited site in the world according to Alexa, it makes sense that you get a presence for your band on there asap!
Aside from music videos, you can use Youtube for video messages to your fans, posting live performance clips, showcasing any news articles or interviews you may do or [...]
The first and most important suggestion I can give to help you promote your band online is to collect names and email addresses of anyone remotely interested in your band, both from online and off line sources.
I’m not talking about collecting random email addresses either and spamming them!
Build up your mailing list
What you want to [...]
Check out this simple pricing strategy that could boost your physical cds thanks to Million Media.
Essentially what you do is combine your digital sales with physical sales to increase the value to your customer.
The best part is it actually costs next to nothing to incorporate!
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