What is SEO? Search engine optimisation explained

Chris    Online     search engine optimisation, SEO, what is search engine optimisation, what is seo

What is SEO? SEO stands for search engine optimisation which is a process of improving the visibility of your website in search engines like Google, Yahoo and Bing.

Basically there are two elements to SEO:

• On page factors – improvements you can do on your website
• Off page factors – basically links from other websites to your website

Check out the following sites for further SEO information:

• Beginners Guide to SEO – seomoz.org
• Search Engine Optimization Starter Guide – google.com

SEO anchor text strategy

Chris    Online     search engine optimisation, SEO, SEO anchor text strategy

If your SEO anchor text strategy has been the same for the last few years, you may just want to check out this SEOMoz post.

There is a short 7min video where they go over things like

• Exact match vs partial match
• Context, placement and relevance
• The future of link signals

Another highly interesting SEOMoz article is their  2011 Search Engine Ranking Factors, definitely some interesting insight.